Menaxhimi i strategjive të marketingut

Pjesë nga vepra e shkruar nga Prof. Dr. Nail Reshidi, ligjërues në Universitetin e Prishtinës. Materiali është paraqitur për studentë në vitin 2012. Libri referohet tek autorët: Philip Kotler and Kevin keller : Marketing Managment , 20122. J. Paul Peter, James H. Donnelly. Jr – Marketing Management, 20093. Sammuel C. Certo – Modern Management, 20084. Nail Reshidi – Bardhyl Ceku : Marketingu, 2006

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Application: Capacitated Plant Location Problem

Autorë: Skender Mustafi Mussie Mekonnen Abstract This paper explores and defines the classic Capacitated Plant Location Problem (CPLP). The basic problems are defined in details. The main problems of selecting a plant and the assignment of clients to plants are address. Many researchers have used different methods to develop algorithms which try to solve CPLP as good as possible regardless of the complexity of the given real problem. From all shortly explained algorithms, just one Tabu search algorithms is represented and explained. I. INTRODUCTION The Capacitated Plant Location Problem (CPLP) is computational optimization problem and it is one…

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The Relationship between Online and Offline Marketing

Authors: Skender Mustafi Lionel Jost Tuan Nguyen Abstract The aim of this paper is to elaborate the relationship between online and offline marketing. As fundamental research problem has been taken the spread opinion that online marketing is only providing additional instruments to the traditional framework. Therefore the marketing framework itself has been analysed and connected with popular views on different online marketing aspects. Through careful studying of marketing strategies, goals and the marketing mix the question arises, whether the online marketing framework follows the same basic mechanics as the traditional framework, which would…

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