The Relationship between Online and Offline Marketing – Skender Mustafi & All

Koha nevojshme për ta lexuar shkrimin, rreth 1 minutë [embed width=”770″ height=”990″]http://fjalaime.ch/wp-content/uploads/The-Relationship-between-Online-and-Offline-Marketing.pdf[/embed]

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The Relationship between Online and Offline Marketing

Koha nevojshme për ta lexuar shkrimin, rreth 2 minuta Authors: Skender Mustafi Lionel Jost Tuan Nguyen Abstract The aim of this paper is to elaborate the relationship between online and offline marketing. As fundamental research problem has been taken the spread opinion that online marketing is only providing additional instruments to the traditional framework. Therefore the marketing framework itself has been analysed and connected with popular views on different online marketing aspects. Through careful studying of marketing strategies, goals and the marketing mix the question arises, whether the online marketing framework follows the same basic mechanics as the traditional framework, which would…

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