Google: Search and Advertising Service Provider

Authors: Skender Mustafi Lionel Jost Tuan Nguyen Introduction Google is the biggest online advertising company with its revenues about USD$23 billion in 2009 including pay-per-click (PPC) advertising and site-targeted advertising for text, banner, and rich-media ads (cf. Wikipedia contributors 2010). Providing a variety of useful and easy-to-use services, Google has achieved on one hand to attract many internet users and a huge potential audience for advertisement and on the other hand to provide tools for its customers for creating and monitoring the success of advertisement for its customers. The online advertising, in which Google…

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