The benefits of social commerce for suppliers and customers

Autor: Skender Mustafi 1. Introduction There are 1.97 billion internet users, all over the world, which are reaching world internet usage penetration of 28.7% (International Telecommunication Union 2010). Overall internet usage is rapidly increasing. With this rapid growth of internet usage is also growing the trust of people to do business online.  Just in Europe in 2010 comparing with 2009 online sales has increased 19.6% which makes 5.5% of all retail business (Center For Retail Research 2010). Those sales are increasing as a result of increased customers’ trust which has…

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