The benefits of social commerce for suppliers and customers

Autor: Skender Mustafi 1. Introduction There are 1.97 billion internet users, all over the world, which are reaching world internet usage penetration of 28.7% (International Telecommunication Union 2010). Overall internet usage is rapidly increasing. With this rapid growth of internet usage is also growing the trust of people to do business online.  Just in Europe in 2010 comparing with 2009 online sales has increased 19.6% which makes 5.5% of all retail business (Center For Retail Research 2010). Those sales are increasing as a result of increased customers’ trust which has…

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Qualitative Analysis Report: Business Sector Books and CD’s

Autorë: Skender Mustafi Lionel Jost Tuan Nguyen 1. Introduction Those last years, the use of online shops is increasing rapidly overall in the world. According to Forrester Research, which study was published in 8th march 2010, in United States online retail sales could reach $248.7 billion by 2014, growing 60 percent from 2009. Online book and CD selling is representing a major part of the success of e-commerce. The business sector is dominated by few companies, which became global players in a very short time period. While the prices and…

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