Authors:Skender MustafiLionel JostTuan Nguyen Written: 28th January, 2011Edited by Skender Mustafi: 26th January 2021 Project: The relationship between online and offline marketingSupervisor Prof. Dr. Uwe LeimstollModule: Applying Research MethodologiesStudy program: M.Sc. in Business Information SystemsInstitute: University of Applied Sciences Northwestern Switzerland Abstract The aim of this paper is to elaborate the relationship between online and offline marketing. As fundamental research problem has been taken the spread opinion that online marketing is only providing additional instruments to the traditional framework. Therefore, the marketing framework itself has been analyzed and connected with…
lexo më tepërThe Relationship between Online and Offline Marketing
